Public Relations

Public Issue Campaign Management logomiddle Community Consultation and Stakeholder Engagement
Creative Speech Writing and Delivery Word Smithing and Professional Presentation Writing
Public Polling, Focus Groups and Market Research Key Message Creation and Dissemination
Public Spokesman and Meeting Facilitation Services Brand and Profile Building

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Public Issue Campaign Management:

Is your organization working on a project that is attracting considerable public interest ?Perhaps a new property development or a mining project that is misunderstood by some sections of the community?Birney Corporate are experts in creating and positively disseminating public messages and designing entire public campaigns involving a mix of paid advertising, direct public engagement and media reporting.

Community Consultation and Stakeholder Engagement:

Are you seeking to engage the local community regarding an impending project or issue ?

Do you genuinely want to consult with and understand the concerns of the local community so that you can better design your project and ensure that you can demonstrate broad localized support ?

Birney Corporate can manage the entire community engagement process including doorknocking campaigns, community leader consultation, focus groups, public polling and organizing & facilitating public meetings.

Project approvals are considerably easier to obtain if you can demonstrate community support and Birney Corporate can strategically assist you to achieve this goal.

Creative Speech Writing and Delivery:

Whether you need to make a speech to a public forum, company board or just a group of your peers, Birney Corporate can vastly increase your effectiveness by teaching you specific methodologies designed to achieve a seamless and impressive presentation.

Birney Corporate can alert you to all of the tips, tricks and traps to speechmaking and teach you many different methods including the “memory peg” and “bolded word” methods.

Making speeches without the use of notes is always impressive and Birney Corporate can teach you how- we can even teach you how to inject the most important of ingredients into your speeches – some humour.

We will show you the basic steps to brainstorming, crafting , drafting and finally writing a great speech that ensures you don’t miss anything and that your presentation runs in logical consecutive order.

Word Smithing and Professional Presentation Writing:

Almost all organizations have a need to create documents, brochures, marketing materials, manuals, written policies etc.

Many also have a need to write professional letters of proposal or presentations that are viewed critically by the receiver, yet few organizations engage professional help to assist with these most important tasks.

A smartly written, punchy letter of proposal or presentation that deals professionally, strategically and efficiently with the issues portrays a level of professionalism that is a vital component in the confidence building process between two parties.

Equally, a poorly written proposal or presentation that does not flow well or one that contains slight grammatical errors leaves the reader wondering about the level of professionalism of the author entity.

Birney Corporate can write all of your professional documents in a way that will leave you brimming with confidence when presenting them.

Public Polling, Focus Groups and Market Research:

There is no substitute for knowing exactly what the public think and why they think it.

Many organizations believe they know what their customer base thinks or what the public are thinking, but without detailed and considered market research this is little more than an educated guess.

Birney Corporate can undertake specific market research projects for you that bring together random focus groups of community members or customer groups who are willing to share their opinions.

In addition, Birney Corporate can design and undertake a public polling campaign that mathematically samples and collates community or customer opinions.

The key to running successful focus groups and public polling is to ensure that the questions are well drafted as poorly drafted questions can often elicit a particular answer.

We go to great lengths to ensure that our questions are not leading or misleading in order to ensure that the outcomes are robust and actionable.

The other key to undertaking a successful focus group or polling program is having the ability to understand the results as they often require significant interpretation and Birney Corporate are well placed to do this on your behalf.

Key Message Creation and Dissemination:

Many organizations are confused about what their key messages should be. Others have adopted bland, generic key messages that they could also potentially be adopted by their competitors.

Birney Corporate are specialists in the creation of unique key messages that have real teeth and meaning that adequately highlight strengths that are particular to only our client organization.

Birney Corporate are also experts in disseminating key messages using innovative and noticeable media strategies.

Public Spokesman and Meeting Facilitation Services:

Birney Corporate can provide meeting facilitation services –particularly for meetings that are contentious and require an independent Chairman who is skilled in the art of controlling a room.

Birney Corporate have experience in Chairing contentious public company and community meetings and we are able to act as an independent party that is committed to ensuring all sides are heard but nobody dominates in a meeting.

Birney Corporate have significant experience in dealing with the media and are also able to act as the public spokesperson for individuals or organizations who are the subject of intense media scrutiny.

Brand and Profile Building:

Birney Corporate are experts at keeping you or your brand “front and centre” in the marketplace.

We can design an entire brand awareness strategy for you that involves a mix of paid advertising, sponsorships and free publicity.

We will work along side your management team to position your brand exactly where it needs to be in the market and importantly we will strategically design a set of “key messages” that create a particular impression about your brand in the minds of consumers.

We are also able to assist you to build your own personal profile in the media.

Overview

Birney Corporate are experts at engaging with the media and members of the community.

We have a unique and intimate understanding of the news media cycle and we have a well developed set of tools for communicating with the public in a way that is strategic, clear and concise.

Birney Corporate will go to great lengths to understand what the public are thinking about you or your issue and we are then able to design a media and communications package that is just right.

We are experts when it comes to carefully crafting press and ASX releases and we have an enviable media contact base that we regularly work with to create positive publicity.

Public Issue Campaign Management

Create and positively disseminating public messages.

Design entire public campaigns involving a mix of paid advertising, direct public engagement and media reporting.

Community Consultation and Stakeholder Engagement

Consult with and better understand the concerns of the local community regarding a potential project.

Doorknocking campaigns, community leader consultation, focus groups, public polling and organizing & facilitating public meetings.

Continuous Publicity Creation

Strategic use of media contacts and the news media cycle to create positive publicity for companies, projects or issues. Introductions to and briefings of journalists.

Drafting & Promotion of Press/ASX Releases

Professional to the point crafting, drafting and following up of media/asx releases.

Nationwide Journalist/Media Email List

Nationwide targeted email list that includes the general news email addresses for every major media outlet in the country.

Also includes the email addresses for all Chief’s of Staff and other specific journalists – particularly those that cover business news and other targeted sectors such as mining.

Creative Speech Writing & Delivery

Tips, tricks and traps to speechmaking including advice relating to different speechmaking methods such as the “memory peg” and “bolded word” methods.

Assistance with brainstorming, crafting, drafting and writing great speeches.

Word Smithing and Professional Presentation Writing

Smart, professional writing of proposal letters, deals, presentations, prospectuses, information memorandums, newsletters, annual reports, media/asx releases etc.

Public Polling, Focus Groups & Market Research

Undertake public opinion polling using carefully drafted questions to better understand community attitudes to a particular issue or project.

Facilitate meetings of random community members or customers brought together to discuss a particular brand, project or issue.

Key Message Creation & Dissemination

Create unique key messages for organisations that have real “teeth” and meaning.

Expertly disseminate key messages using innovative and noticeable media strategies.

Public Spokesman & Meeting Facilitation Services

Chairing and facilitation of public meetings, particularly meetings that are contentious.

Public spokesperson services for individuals or organizations that are the subject of intense media scrutiny.

Brand & Profile Building

Design an entire brand awareness strategy that involves a mix of paid advertising, sponsorships and free publicity.

Assistance with building and developing personal profiles in the media.

Crisis Management – Overcoming Adverse Publicity

Strategic advice for making public comments in a crisis.

Strategies to ensure key messages cut through in times of crisis.

Media Training – TV & Radio Interview Tips

Media training including how you dress, how you stand, how you speak, how you respond and even where to look when giving media interviews.

Simple methodologies for staying on message during difficult interviews.

Issue Monitoring & Collation of News Articles

Collation of all news articles and stories written or aired about a particular topic, organization or individual.

Recommendations for responding to any stories that may require a response.

Management of Media Enquiries

Day to day media management including fielding and responding to media enquiries.

Vetting and filtering of all media enquiries and recommendations regarding possible responses.

Media Spokesperson Services

Public representation and media spokesperson services for individuals or organizations who are the subject of intense media scrutiny.