Every day, media outlets receive a sea of media and ASX Releases from companies seeking publicity for their project or issue.

Birney Corporate are skilled in the art of making yours stand out.

There is a right way and a wrong way to craft a press release or an ASX release if you are wanting it to stand out in the crowd and Birney Corporate know just how to do that for you.

We build in an explanatory second headline that tells the entire story at the top of the release and we make sure that the opening paragraph will hold the readers attention.

A common mistake made by organizations putting out press/asx releases is the lack of follow up.

Not only will Birney Corporate craft and draft your press/asx release but we will also hit the phones immediately after it has gone out to talk one on one with our network of journalists about it.

Birney Corporate also have a nationwide email list that targets specific journalists in all major news rooms across the country – this list alone is a very valuable tool that can be accessed by Birney Corporate clients.

Birney Corporate can generate publicity for your project or organization.

We will design and implement an entire media strategy for you that includes the creation of publicity for existing projects and issues, general assistance with getting your story printed or aired and introductions to and briefings of relevant journalists.

A lot of organizations are run by individuals who are experts in their field but who have very little experience in creating publicity for the activities of the organization.

Many organizations are actually engaging in positive noteworthy activities that would be of considerable interest to the media but few are aware of what is required to get their story printed or aired.

Birney Corporate can procure positive publicity for you that will have a profound and sustained effect on your organization.

From time to time individuals and organizations find themselves the subject of intense negative media interest.

Perhaps a disaster has occurred, an investigation has commenced or a board takeover is being attempted.

What you say and do publicly can very often determine the outcome of some of these events and there are many questions that need to be answered during these times.

Should you speak to the media at all ? If you do speak to the media what should you say ? How can you get your message out in a frenzy of bad publicity ? How do you regain the initiative ?

Birney Corporate can guide you through all of these issues and act as your sounding board and confidential advisor during these periods.

Birney Corporate can provide media training to individuals in your organization that are required to deal with the media either regularly or from time to time.

We can improve your media persona by focusing on all relevant matters including how you dress, how you stand, how you speak, how you respond and even where to look when giving media interviews.

Our media training will teach you simple methodologies such as how not to repeat negative phrases put to you by journalists and how to stay on message regardless of the line of questioning.

Individuals are often defined publicly by their media persona so why not invest in an even better one ?

The key to getting a story printed or aired is to get your press/asx release as widely and as strategically circulated as possible.

Birney Corporate have built a nationwide targeted email list that includes the general news email addresses for every major media outlet in the country . Importantly this email list also includes the email addresses for all Chief’s of Staff and other specific journalists – particularly those that cover business news and other targeted sectors.

At the touch of a button Birney Corporate can deliver your press/asx release directly onto the desks of every relevant journalist in the country.

Birney Corporate are able to monitor an issue in the media and create reports for managers on a regular basis.

These reports will list all news articles and stories written or aired about a particular topic, organization or individual and will include recommended responses to any that may require a response.

Birney Corporate can act as your day to day media manager, fielding and responding to media enquiries.

We will vet all media enquiries and make recommendations to you about possible responses and if necessary we can respond on your behalf.

It can often be a good idea to have a “filter” between you and the media. This will limit your exposure to difficult “off the cuff” questions that require significant consideration before responding.

From time to time individuals (particularly some high profile individuals) may find themselves the subject of intense media scrutiny. Many are unprepared for the media onslaught that follows after a controversy breaks publicly and many don’t have the skills required to deal with the media in these circumstances.

Whether you are a high profile sportsman, a businessman or just a member of the community, Birney Corporate will represent you publicly. We face the cameras so you don’t have to and importantly we have the requisite skills to adequately get your message across.

We consult you at every stage whilst carefully crafting responses to media questions and when necessary we will deliver those messages on your behalf.